One of my all-time favorite posts on the Social Media Contractors blog is by ... how marketers and writers and artists reach their audience: are they using ethos (credibility), pathos (emotional ...

For example, journalists who work for organizations that started in television news are much more likely to list Facebook as one of their most commonly used social media platforms compared with ...

Brands can stand out on emerging social media channels through thoughtful experimentation, tailoring their content to fit each platform’s culture and engaging authentically with users.

OpenAI CEO, Sam Altman could be planning to create their own social media platform to rival X and others. Read this story to ...

Policymakers are focusing on restricting teens’ access to social media, but this approach risks cutting them off from its benefits. Making the platforms safer offers an alternative path.