Spencer Pratt asked fans to buy and stream Heidi Montag's 2010 album, "Superficial," after the couple's Los Angeles home burned down. But will they make money?

Heidi Montag’s “Superficial" is No. 1 on iTunes after her husband, Spencer Pratt, asked fans to stream the album after their house burned down.

A social media campaign pushed Montag’s 15-year-old album “Superficial” to the top of the iTunes charts over the weekend.

Pratt has been rallying fans to stream Montag’s 2010 album Superficial after their home was destroyed in the Pacific Palisades wildfires.

The almost-forgotten millennial antiheroes rose to the top of the TikTok algorithm — and the iTunes charts — after Spencer’s response to the Pacific Palisades tragedy, Holly Baxter reports from New Yo

"We really want to focus on getting a portion back to the community too, so we're trying to figure out how to incorporate charities into everything we're doing," Montag shared.

Spencer Pratt and Heidi Montag have lost everything after their Pacific Palisades home burned down in the California fires last week.

Why have many embraced Spencer Pratt after all this time? People love a redemption story – and there's nothing like seeing a villain grow into a hero.