Sound like your kind of routine? Read on for all you need to know about the Demi Method.

A MAKEUP artist has revealed how the makeup tricks you learnt in the 90s are now probably ageing you. Erica Taylor has explained that as you get older, the techniques you use when applying your ...

Republican makeup, or conservative girl makeup, means explicitly doing every step of the makeup process wrong, without the ...

EVER followed a makeup tutorial only to wonder why your look doesn’t turn out as flawless as the influencers on TikTok? The ...

The makeup artist walks us through her detailed skincare and cosmetics routine - also key tips to long lasting glam ...

Valentine's Day is on the horizon, but something haunting is brewing in the beauty space. Sure, a red lip is always a classic ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

Lawrencia Defoe, a beauty influencer, realized how far her creativity could go when she struggled to make her makeup last. Defoe found herself constantly having to touch up as someone with oily skin.

Pink and peach tones are universally flattering, adding a fresh pop of color to the face. Avoid overly dark shades that can make lips appear smaller and accentuate fine lines. A well-chosen lip color ...

As we age, our skin and features evolve, requiring a shift in our makeup routine to maintain a youthful appearance. Here are ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

A Golden Retriever‘s playful curiosity has turned a standard makeup session into an internet sensation. As beauty influencers strive for precision and poise, one Instagram user found herself sharing ...