Just like in fashion, fragrance trends come and go. The best perfumes of 2024 saw us dousing ourselves in vanilla-laden ...

Gourmand perfume isn't just about smelling like desert and 'you smell good enough to eat' isn't just a saying; brands are ...

Bath & Body Works’ fine fragrance mists and perfumes work great on their own or layered with some of your other favorite ...

Strawberry isn’t new to fragrance, so why is there a sudden fascination? “Any brand that has a strawberry fragrance out now was likely working on it long before the ‘Strawberry Girl’ moment hit TikTok ...

The creator of Sunflowers by Elizabeth Arden is David Apel, known for his work with Jo Malone, Phlur, and notably Tom Ford's Black Orchid. The fragrance starts with a blend of melon, peach ...

A writer tests out and reviews Bath & Body Works' viral Everyday Luxuries collection, which is inspired by designer perfumes ...

Formulated to “[evoke] the lingering scent of your lover’s skin,” Phlur Missing Person is a huge hit on TikTok — and with celebs like Rosie Huntington-Whiteley and Miranda Kerr.

Nevertheless, my inner fragrance-fanatic compelled me to inquire…which sparked my ongoing love affair with Phlur’s Missing Person Eau de Parfum. I’m hardly the only person magnetized by the ...

In short, she says it's a "You—but better, kind of thing." #PerfumeTok loves this scent from Phlur. It's a true musk, dusted with white florals—and the scent lingers in the best way for hours.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Phlur is everywhere. A staple of #PerfumeTok, the brand led by co-owner and creative director ...

Lucky for you, the best strawberry perfumes are ripe for the picking just in time for spring. Whether you want to smell like ...

I’m still old enough to remember when strawberries were a rare treat. When I was a child growing up in the 1980s on the outskirts of London, they appeared for a month or so to herald the arrival ...