In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

In local beauty brand Sigi Skin’s Sweet Sakura Collection, its Butter Glaze Lip Jelly ($32) gets a springtime makeover with a ...

It serves as both Tag Heuer’s ‘entry level’ watch [a steel 41mm Formula 1 Date will set you back £1,350] and an up-market one ...

The best new men's watches of 2025 so far, from the likes of Patek Philippe, Rolex, Tudor, IWC, Hublot and more ...

The new Swatch Party On Holiday Collection features stainless-steel timepieces, chronographs, and playful neon watches—all at bargain prices.

After years of development, Chanel, Panerai, Audemars Piguet and Zenith are introducing new shades of the classic hue in ...

Swatch Nines, one of freeskiing's wildest events, is back, and the course, as usual, looks perfect for some cutting-edge moves. The event kicks off on April 7, 2025 in Schilthorn, Switzerland.

From Mount Iwate-inspired designs to diamond-set masterpieces, the brand highlights its dedication to artistry and ...

From Rolex to Grand Seiko, here are all the headliners from Watches and Wonders Geneva, the biggest release party in high-end ...