Elsa Hosk is no stranger to showing off some skin as her Instagram is filled with plenty of head-turning moments, including ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

When it comes to high-fashion fatale, Swedish model and mother of one Elsa Hosk knows a thing or two. The former Victoria's ...

Swedish model Elsa Hosk is under fire after dressing ... The model worked with Victoria's Secret for years, gracing the brand ...

Born on June 7, 1978 in Stockholm, this 46-year-old Swede has made her mark on the fashion world from a young age. Beyond her ...

Clothing giant H&M is the latest fashion brand to announce its plans to use AI in its work. | ITV National News ...

H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

Swedish fashion giant H&M's plans to generate digital clones of 30 models using artificial intelligence (AI) for upcoming social media and marketing campaigns has provoked backlash from various ...