The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

Critics argue that replacing real models with digital versions could threaten the livelihoods of models, photographers, and ...

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

Elsa Hosk is no stranger to showing off some skin as her Instagram is filled with plenty of head-turning moments, including ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

Hennes & Mauritz AB, popularly known as H&M, is a Swedish multinational fashion brand that deals in fast fashion and sells ...

H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...

The response has been expectedly mixed. While some AI enthusiasts are excited about the possibilities of the technology ...

Swedish fast fashion giant H&M is under fire after announcing its plans to introduce artificial intelligence (AI)-generated "digital twins" of models for use in marketing campaigns. The company has ...

Renting clothes can reduce the fashion industry's enormous environmental impact, but so far, the business models have not ...

These AI-generated models will be used for marketing campaigns and social media posts, the Swedish fashion retailer told Business of Fashion. “People will be divided,” acknowledged H&M CEO ...