Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Market segmentation is the process of splitting a business’ target market into different groups. Businesses use these groups to make it easier for them to develop products aimed at certain ...

Target's new holiday marketing campaign, called "Kris From Target," launches on Sunday, Nov. 17. It features a fictional store associate, Kris, who resembles a more fit and modern version of Kris ...

Whether you’re launching a startup, spin-off, or new product or service, a sound go-to-market (GTM) strategy can be the difference between boom and bust.