The composite materials industry in India is witnessing a pivotal transformation, characterized by growth and self-sufficiency in production.

Despite weak Q1 results and integration challenges post-Informa merger, TechTarget’s low valuation already reflects much of the risk. Read why TTGT is a Buy.

Geo-targeting, in the simplest terms, is the process of understanding the geography of your users and delivering content or advertisements to them on the basis of the same.

Baltimore is accusing the owners of Zyn nicotine pouches of targeting children with deceptive marketing practices, violating the city's Consumer Protection Ordinance.

The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’ Industry leaders talk strategies, challenges and AI-powered opportunities at Variety Entertainment Marketing ...

“We are targeting our way to oblivion,” Gayle Troberman, executive marketing adviser for iHeartMedia, said in a panel about how so many consumers feel underserved.

A Montreal-based retail expert says he believes this is the beginning of the end for the iconic 355-year-old Hudson's Bay brand as it goes through the creditor protection process.

A centralised research and due diligence process is essential. This ensures that only products appropriate for the firm’s target market are considered for distribution.

Chinese mature process products will likely encounter barriers entering the US market, while the impact of countermeasures on American IDMs operating in China remains a critical development to ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...