Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Market segmentation is the process of splitting a business’ target market into different groups. Businesses use these groups to make it easier for them to develop products aimed at certain ...

Target's new holiday marketing campaign, called "Kris From Target," launches on Sunday, Nov. 17. It features a fictional store associate, Kris, who resembles a more fit and modern version of Kris ...

Target Corp. cut dozens of marketing positions this week. A spokeswoman for the Minneapolis-based retailer declined to share the number of jobs eliminated, but said the reductions amount to 0.3% ...

Recent high-profile and controversial marketing decisions by Target and Bud Light are backfiring and burning shareholders in the process to the tune of a combined $28 billion. "These are both ...