James Kunz of Fort Collins, Colorado, jumped at the chance. He got a 12-by-12-inch tattoo of the logo on his back, earning him footlongs for life, awarded in the form of $50,000 in Subway gift cards.

A gym has reimbursed 1,000 people for their tattoos. With her trainer, Dave Candra at her side, Betty Sweeney, 71, of Plover, Wis. unofficially breaks the Guinness World Record for holding the ...