Vikings head coach Kevin O'Connell showed up to the team's press conference on Thursday lacking his typical team-issued gear.

LOUISVILLE, Ky. — Louisville's professional men's soccer team is now partnered with a major apparel company. Louisville City ...

Louisville City FC is shedding its stripes. Stephen P. Schmidt has the story about the soccer club starting a new apparel ...

Golf apparel brand Primo later this morning is announcing a partnership with Phil Mickelson and his LIV Golf team, HyFlyers GC, designating it as the franchise's first official golf apparel sponsor.

BCCI rejects printing 'Pakistan' on Team India jerseys for ICC Champions Trophy 2025, sparking controversy amid ongoing India ...

LOUISVILLE CITY FC IS NOW PARTNERING WITH PUMA. THE SPORTS BRAND WILL OUTFIT LOUIS CITY’S PROFESSIONAL PLAYERS AND YOUTH ACADEMY TEAMS STARTING THIS SEASON. LOUIS CITY WILL UNVEIL ITS FIRST PUMA KITS ...

There’s a body of opinion that Manchester United’s players will not be happy with Ruben Amorim’s description of them as the ...

A 3D-printed shoe designed by artificial intelligence is hitting the market today, and the futuristic footwear is first of ...

Primo - partially owned by influencer, Grant Horvat - has been designated as the “official golf apparel sponsor” of Phil ...

Buy Ohio State football national championship gear after the Buckeyes beat Notre Dame in the 2025 CFP title game.

As the Detroit Lions embark on their playoff run, local retailers are expanding their offerings and are seeing increased sales of these products.