While the growth of the overall beauty category may be tempering, Piper Sandler's biannual Taking Stock With Teens survey indicates beauty spend is soaring not just among teen girls — but boys, too.

April has arrived, which means we're fully in the swing of updating our style and beauty routines for spring. As the weather ...

We've compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

Piper Sandler's semi-annual teen survey is out, and brands that teens of the past loved are regaining popularity with Gen ...

I, a beauty editor who's been testing products for a living for seven years, know more than anyone that buying beauty ...

Johansson adds that it took a while to get the shade range of the Tinted Lip Oasis “perfect,” especially as she is a lip ...

As the industry tries to conquer the business of sleep, beauty brands are developing new rituals to help consumers rest ...

Neogen’s Airy Sunscreen has also been a Strategist favorite since it was first recommended by Evan Shinn from the Dewy Dudes ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Celebrity makeup artist Lisa Eldridge talks about navigating beauty trends and achieving the soft, natural look of her signature believable glam aesthetic.

A heads-up: Sunscreen does expire. Check your sunscreen bottle’s label to ensure it isn’t past its expiration date. Once it’s ...