The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

However, a new possibility has emerged: breaking those limits and unlocking a color previously unseen by human eyes. James ...

Scientists have successfully manipulated the human retina using an innovative technique called Oz, enabling it to perceive a ...

Science says this popular color doesn't actually exist. In fact, it's just your brain playing tricks on you. See if YOUR ...

The color blue on mood rings is mostly associated with feeling relaxed and calm, and Lewis says that that is “definitely accurate.” “ [The color] blue reduces heart rate and blood pressure, and makes ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

SPHEREx stands for the Spectro-Photometer for the History of the Universe, Epoch of Reionization, and Ices Explorer.