Researchers in optics and brain and cognitive science are investigating whether neurons can transmit light in a manner ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

It’s so amazing– the technology that’s going on here.” The newly described method and prototype machine is called the Oz ...

Unlike red, green, or blue, purple does not correspond to a single wavelength of visible light. It does not appear in the ...

A recent claim by scientists has stunned the internet: one color we all know and love doesn’t technically exist. Despite its ...

Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

The colour purple is created by our brain using a process that shouldn't happen. When it sees red and blue, it gets confused and does the unthinkable. Science & Tech Trending ...

His latest novel, Witchcraft for Wayward Girls, heads to the sweaty oppression of 1970s Florida as a group of young women ...