a clear mug, and a white mug. The goal was to assess perceived variations in coffee flavor without telling participants that they were, in actuality, drinking down the same stuff. Image courtesy ...

because White Castle's holiday mugs for 2018 are finally on sale. TBH, I think it'll be the perfect addition to my ever-growing assortment. Plus, winter is coming — and between warm lattes and ...

The group tested three colors of mug: White, blue, and clear. They gave participants—the study had a small sample size of 36 drinkers—a café latté served in each color of cup, and asked them ...

For decades, when you slid into a booth at a diner or a local coffee shop, the waitress probably arrived with a standard-issue, off-white mug. More than likely that mug came from the Ohio River ...