From injury to innovation: How a new clothing company aims to reshape women’s soccer
Here’s how Averie Collins went from a professional soccer player to an entrepreneur — and the roles Utah and a former BYU ...
WNBA Stars Headline Nike 2025 Super Bowl Commercial
Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, ...
A’ja Wilson’s release of Nike shoe, apparel collection shows growth and interest in women’s sports
A’ja Wilson has come to realize what is delayed is not always denied. The two-time WNBA champion and three-time league MVP ...
Athleta Signs Lexie Hull And Kate Martin As Brand Ambassadors
Martin and Hull are joining Athleta’s Power of She Collective, which the brand started in 2023 to further build on its ...
XX-XY Athletics looks to redefine mainstream in 2025, eyeing women's sports star signings and hit viral ads
The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.
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A'ja Wilson's release of Nike shoe, apparel collection shows growth and interest in women's sports
Recommended Videos The release of the predominantly pink shoe and apparel collection — which ... the continued growth and interest in women’s sports. “It was just a matter of time, honestly ...
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Nike’s release of A’ja Wilson’s shoe and apparel collection shows ‘revolutionary’ growth of women’s sports
The release of the predominantly pink shoe and apparel collection — which she ... signals the continued growth and interest in women’s sports. “It was just a matter of time, honestly ...