Supermarket chain Woolworths has asked for more time to respond to intellectual property administrator IP Australia over a trademark dispute lodged by Apple last year concerning its logo.

Woolworths insists its new logo is a stylised ''W'' or a piece of fresh produce. Apple thinks it is an apple, and wants to stop Australia's largest retailer from using it.

Apple is taking on Woolworths over a new logo the supermarket chain has cooked up. This isn't the first time Apple's gotten into a fight over its beloved image — far from it.

Technology giant Apple has launched a legal challenge against Australian supermarket chain Woolworths over the company's corporate logo. The "stylised W" designed to represent fresh produce looks too ...

The new Woolworths logo is a big change. It was only right the press, and through them the public, were informed. It’s not like you can hide the thing when it’s going to be on 780 stores.

The Woolworths logo has a history of sparking debate and controversy. In 2009, tech giant Apple initiated legal proceedings against the supermarket chain, claiming that the new logo was too ...

Shortly after, tech giant Apple started legal proceedings against the supermarket giant, arguing the new logo was too close to its own. Woolworths insisted its logo was a “stylised W” that ...

BP’s attempt to monopolise green, also known as Pantone shade 348C, was knocked back by IP Australia, after a long-running battle with Woolworths, which considers the green shade in its apple ...