Nike seems more focused on regaining its prowess in athletic footwear, with new versions of Alphafly and Pegasus — the ...

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“Other Black men and women being dominant in the sneaker ... previously headed the innovation lab at Yeezy and Adidas between 2019-2022, something he described as creating the brand’s ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

The American rapper and record label owner Kanye West recently revealed his new Yeezy sneakers to his fans and followers, ...

As per a New York Times report dated October 27, 2023, Kanye West worked with Fendi, A.P.C., and Nike in the past, but he did not have much creative control. In the summer of 2013, Kanye West ...

In the post, Kanye shared a screenshot of a Google search for his popular Yeezy brand, showing the Adidas website ranking above his YZY website. “Members at Adidas, stop doing this,” West wrot ...

The 47-year-old rapper recently gave himself a major title due to the success of his Yeezy brand ... “Members at adidas Stop doing this Stop doing your moves to hold me back,” he wrote ...