It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

The post Coldplay’s Chris Martin hits Lionel Messi with GOAT take in next viral Jumbotron moment appeared first on ...

The trailer for the new James Cameron Avatar movie is out, Beyonce closes her Cowboy Carter tour with a surprise, and the ...

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?

Astronomer's ad with Gwyneth Paltrow poking fun at CEO Andy Byron's Coldplay concert drama "came together very quickly," a source says, and Paltrow "felt [it was] funny enough for her to do" ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston, where former ...

Astronomer have released a press video starring Gwyneth Paltrow - Chris Martin's ex - following the Coldplay kiss-cam saga, ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ...

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.

Hollywood stars help IT firm stung by Coldplay concert PR crisis.