Then there’s the other way: With a studio legal victory. The AI models are deemed prohibited from training on this content — this “fair use,” a judge says, ain’t that. In such a scenario we are ensured that for the indefinite future what gets generated in the way of Hollywood images comes from Hollywood and Hollywood alone.

Disney and Universal are suing AI photo generation company Midjourney, marking the first major legal showdown between Hollywood studios and an artificial intelligence company.

Both Disney and Universal claim they’ve asked Midjourney to stop this and at least take “technological measures, which other AI services have implemented” to prevent this from happening again.