The Super Bowl LIX halftime show is now a point of contention in Drake's ongoing litigation against Universal Music Group ...

Top Dawg Entertainment's Punch revealed that there was originally a longer version of Kendrick Lamar's "Euphoria" that went ...

For obvious reasons, Gatorade commercials usually feature athletes. The drink was designed for sports people, by sports people. They dump it on the football coach after a big win. It’s synonymous with ...

Philadelphia Eagles iconic Super Bowl 59 celebration moment stars in a new Kendrick Lamar–narrated commercial alongside ...

In a rare and candid moment, Punch finally addressed the simmering tension between Drake and Kendrick, revealing what went down behind the scenes leading up to their explosive, history-making rap beef ...

Police say foul play is not suspected after a Gray man was found dead in a wooden area behind a supermarket on Wednesday.

Kendrick Lamar has become the first musician to ever be featured in a Gatorade commercial thanks to the brand's latest ad. On ...

Indiana Fever superstar Caitlin Clark has several impressive brand deals with globally renowned companies. Among the most notable are Nike, State Farm, and Gato ...

Elisa Johnson Vito Sunglasses ($150) Sporty is a noteworthy theme for both K-dot and SZA, and these sunglasses will easily ...

In a major Gatorade campaign that dropped on April 18, 2025, the brand teamed with Kendrick Lamar for a new "Lose More. Win ...

Billboard has reached out to Kendrick’s team for comment.

Kendrick Lamar is the first musician to ever be in a Gatorade campaign. According to Sports Business Journal , Anuj Bhasin, CBO of Gatorade, chose Kendrick "because of his mindset of hard work, ...