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McDonald's Says Its Focus on Value -- and a Must-Have Minecraft Meal -- Boosted Second-Quarter Sales

A focus on value, along with hot products like a “Minecraft”-themed meal, helped McDonald’s turn around its sagging sales in ...

Enfoque en valor y menú de Minecraft impulsan ventas del McDonald’s en segundo trimestre

ANN DURBINUn enfoque en el valor, junto con productos populares como una comida temática de “Minecraft”, ayudó a McDonald’s a ...
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McDonald's sales improved last quarter, thanks to Minecraft

The Minecraft Movie Meal, the fast-food giant’s massive global marketing campaign, helped drive sales both in the U.S. and ...

McDonald's might have its mojo back as Snack Wraps, value deals, and the Minecraft promotion deliver

McDonald's ( NYSE: MCD) traded higher on Wednesday after the fast-food giant gained traction with some of its value offerings and returned to positive comparable sales growth. Of note, the global ...

McDonald’s launched its biggest marketing campaign in history. It worked

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...
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McDonald’s Q2 Earnings On Deck: Analysts Eye McCrispy Strips, Minecraft Meals Driving Gains Toward Rebound

After unimpressive results from Yum Brands (YUM), all eyes are on McDonald's (MCD) to set the tone for the restaurant sector ...