Netflix used generative AI in its show "The Eternaut” to produce a complex visual effects scene reportedly 10 times faster ...

Netflix has seemingly become pretty comfortable with the use of AI. It uses AI art generators for the intro of its Marvel TV ...

The company that Netflix, Lionsgate and Disney is tapping for AI in its film production is worth R3 billion and will be a big ...

In a first for the streaming giant, Netflix has confirmed it used artificial intelligence (AI) to generate a major scene in ...

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, ...

Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and ...

Streaming giant Netflix is now officially in the era of generative artificial intelligence content production, representing a significant shift in how original ...

In the Q2 2025 earnings call, Netflix announced that they will roll out interactive ads to focus on personalised content.

The streamer said in an earnings call that, due to the show's lower budget, it was cheaper to use AI than to pay VFX artists.

Netflix reportedly used AI to generate a scene of Argentina’s Buenos Aires, where a building was shown collapsing.

You probably didn't catch the scene (I didn't), but this new series includes content made by generative AI tools.

A blink‑and‑you‑miss‑it building collapse in Eternaut episode 6 was crafted with generative AI, slipping past viewers ...