Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by ...

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

New Year’s is coming early for Planet Fitness this year. The gym chain is known for running a marketing campaign every Dec.

Amazon’s Amy Armstrong returns to the agency world following an earlier stint with IPG Mediabrands’ Initiative, where she was ...

Dove and Crumbl are partnering on a new line of products that smell like some of Crumbl Cookies’ most popular flavors.

How much do you remember about the twists and turns in the world of creative advertising in 2024? Take our quiz and find out.

Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a ...

Among today’s highlights, MullenLowe made wrapping paper out of unwanted advertising ideas; H&R Block leaked Santa’s tax ...

Reaching Gen Z consumers remained a priority for many marketers in 2024—and some were more successful than others in doing so ...

It was anything but a boring year in ad tech circles—there was a Google ad tech antitrust trial; there was a showdown between ...

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the ...

Brands were as active as ever on social platforms in 2024, creating memorable memes and moments of their own: Calvin Klein ...