How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital. Regional brands ...

Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.

Filtering ideas by conducting research (e.g., polls, surveys, focus groups, A/B testing). Use analytical models that rate ideas against objective criteria. For high-stakes innovation objectives such ...

Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert. Enter composable content ...

Now in its fifth year, MAICON attracted over 1,100 people interested in AI’s rapid progress and potential. Industry experts like Paul Roetzer, Adam Brotman and Andy Sack shared insights and the ...

Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and ...

Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” rule requiring companies to make it easy to cancel subscriptions. The suit, ...

As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results ...

Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.

These resources can help you and your team troubleshoot problems more efficiently, train new users effectively, and maximize ...

Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s ...