Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.
Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.
Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.
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