Hot Seats” serves as the next stage of the brand’s “Let Your Body Body” campaign and promotes its whole body deodorant line.

The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators.

As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the difference between fragmented customer experiences and truly personalized, ...

Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences.

Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.