“We want to lead the advertising industry in connecting advertising to real business results,” said Rosie O’Meara, CEO of ...

Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.

Will Meta’s decision this week to loosen its moderation rules and get rid of fact-checking make Facebook and Instagram less brand safe as a result? That seems to be what happene ...

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy.

The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform.

Wonder, a new kind of food hall that is revolutionizing the food industry by creating the super app for mealtime, announced ...

Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department ...

The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

Blings is a game-changing platform that revolutionizes hows businesses communicate with their audiences. In an exclusive ...

CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...

The truck will tour New York City on Jan. 3 and literally block “toxic” ads reported to the brand by consumers who text a ...