News

The Outcomes Marketplace is available today for clients. Nielsen will announce more best in class outcomes measurement providers later this year that will deliver metrics across the full spectrum of ...
June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer activity in front of TV screens. The latest data indicates that Poles spent an average of 3 ...
NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing ...
The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent average daily usage and share of listening for U.S. audiences. For even more ...
As schools let out and summer starts, kids in the U.S. are tuning into television—especially streaming programs.
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing.
Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to reach them in the right place. To make smarter decisions throughout a campaign, ...
As reported in Nielsen’s The Gauge™, while time spent watching streaming content in June was up over 5% compared to May, ...
Latest Nielsen data reveals Australia’s financial brands boosted ad spend by 16% to $696M, driven by digital growth, ...
In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s a necessity for maximising ...