Response India is a marketing communications agency from Calcutta with four decades of branding and communication experience.

In this article, Anuj Gangodkar highlights how Gen Z's digital fluency positions Brand Reputation Management (BRM) as a ...

Noor will play a key role in FCB Group's Strategy Council, collaborating with others across the network to elevate the agency ...

The findings from the study underscore a strong focus on Sales Revenue (53%) and Social Media Engagement (47%) as the top ...

Sivanandan has worked in the technology and digital payments sectors. He held various roles at Google, including managing ...

In a daring move to fund his Cambridge ambitions, a developer registered the domain 'JioHotstar,' igniting a debate on ...

As Diwali draws near, agency folks discuss what exactly goes behind the ad agencies during the festive period and share ...

Known for her approach to brand building, Hough's career has spanned brands like Volkswagen, J&J, and Reliance Retail among ...

Television ad volumes in the FMCG sector declined by 6% compared to the same period in 2023, while print advertising followed ...

YouTube Shopping affiliate program empowers creators to earn by recommending products, across Videos, Shorts and Live Streams ...

With Hoopr Brand Solutions, the brand aims to bring together its platform, music library and its creator network to offer ...

This enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through ...