The success of the domestic sponsorship sales programme was a key factor in helping the organising committee for 2024 Paris ...

Warner Bros. Discovery has extended its agreement to show tennis’ French Open across Europe and select Asian nations until at ...

Universities in the United States will be able to start paying their athletes directly from next month, following a historic, ...

Putting a name on a stadium is not what it used to be. Sponsors are seeking opportunities for integrated fan engagement, digital activations, community outreach and alignment with key business goals.

Thai telecoms operators Advanced Info Service (AIS) and Jasmine International (Jas) have teamed up to acquire rights to all ...

Thai telecoms operators Advanced Info Service (AIS) and Jasmine International (Jas) have teamed up to acquire rights to all ...

Ahead of next week’s kick-off, DAZN has continued its sublicensing spree for the 2025 Fifa Club World Cup start, with a host ...

The International Paralympic Committee and World Para Sports are seeking bids from entities interested in taking over the ...

The Learfield agency has bolstered its college sports portfolio with the addition of the University of Southern California’s ...

The BBC has begun testing low latency live streaming that it hopes will cut delays to between eight and ten seconds, a trial ...

UniqFEED is to step up its negotiations with Bundesliga clubs after receiving league-wide approval for its AI-powered virtual ...

Saudi sovereign wealth fund PIF has become the latest organisation to sign as an official partner of the Fifa Club World Cup, ...