Asos Brand Director Shazmeen Malik reveals how the online fashion giant is expanding its brand roster, forging powerful partnerships, and using data-led insights to anticipate the next big trends.

Oh Polly and ​​athleisure sister brand ​​Bo+Tee have launched on asos.com, as the etailer looks to “provide the most relevant ...

The US brand is known for its feminine silhouettes and cottagecore-style designs. Earlier this month, Asos added premium womenswear label Arrange to its brand line-up. The online fashion giant stocks ...

New to the bridal market is Aligne, a British brand known for its contemporary silhouettes and sustainable ethos. True to its ...

Men's Fashion Haul Clothing Brands & More My Brand: <a href=" Follow My Social Medias Instagram: / jadongrundy TikTok: / jadongrundy Depop: <a href=" Clothing Links Calligraphy Hats <a href=" Troubled ...

I tried five different pairs of linen trousers from brands including, ASOS, Topshop, and M&S to see which pair would be the ...

Asos attributed recent improvement in own brand full-price sales to its 'market-leading' test and react model, which allows companies to make orders in small batches so they can be produced faster.

"It appears the identity of the Asos brand isn't as pronounced and distinct as was previously perceived." Adding to these sentiments, analysts from both JP Morgan and Shore Capital expressed concerns ...

Asos also noted the growth in sales of its own brand at full price during H1 FY25. This success is attributed to its innovative "test and react" model which now accounts for more than 15% of own ...

Investors reacted positively to the news. Asos’ share price had risen by more than 20 per cent less than half an hour after the stock market opened. “After a dreadful start to 2025 for the share price ...

Asos has raised its profit outlook for the first half of the year, forecasting a “significant” improvement in profitability despite ongoing challenges related to volume deleverage. The online ...

ASOS, the global fashion destination for 20-somethings, will release its H1 FY25 results on Thursday, 24 April 2025.