Worn by celebrities like Frank Ocean and Timothée Chalamet, the Arc’teryx toque isn’t only being used to keep heads warm.

The move comes after the popularity of the label's Grotto Torque beanie – which featured an all over print of its abstract Arc’teryx bird logo. Seeing that product take off ('scuse pun ...

Featuring the Arc'teryx wordmark and bird logo knitted into a soft, snug fabric, the beanie has earned the number one spot among street style aficionados - a far cry from its original mountaineer ...

Beanies – or toques, in Canadian parlance – is surging in popularity, especially among a subset of young, urban consumers.