The new venture – called Sesame Beginnings – takes aim squarely at Walt Disney’s The Baby Einstein Company, which all but invented the category and has had a stranglehold on parents ...

While The Baby Einstein Company does not explicitly make educational claims, it notes on its web page that the Baby Wordsworth DVD is a "playful introduction to words and sign language." ...

A study of almost 100 boys and girls aged between one and two found that regularly watching a DVD from the Baby Einstein range did nothing to boost their vocabulary. In fact, the younger the ...

I wasn't surprised when I read today that watching a Baby Einstein DVD won't make a kid smart. The Disney Co. is offering refunds to any parents who feel ripped off that these videos didn't ...