Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

Los Angeles Lakers star LeBron James has partnered with Barbie to create his very own Barbie doll as part of Mattel's 'Kenbassador' series of male role models.

LeBron James isn't just basketball famous, but he is legitimately famous even among non-sports fans. James is certainly one ...