Mattel Inc. unveiled the LeBron Ken doll, launching the toy manufacturer's new “Kenbassador” series. James is not only the ...

In the 1960s it was a new toy car for little boys. Fifty-seven years later, the Hot Wheels brand has transformed.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.