A large-scale program that enlisted students in disadvantaged middle schools to teach younger peers reduced disciplinary ...

Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed ...

Snapchat is planning to introduce behavioral targeting for advertisers, the company's director of revenue operations Clement Xue revealed in an eMarketer report published earlier this week.

Businesses that deliver targeting beyond these basics are poised to take the lion’s share of mobile advertising profit in the future. Behavioral targeting will drive digital advertising budgets ...

Earlier this year, Dunkin’ Donuts rolled out the program to test the effectiveness of leveraging geofencing around competitors’ locations coupled with behavioral targeting to deliver coupons ...

Recent study findings highlight the value of integrating behavioral modification and Health Belief Model–based education into ...

"By combining Circana's purchase-based data with Predactiv's online behavioral insights, we are creating a new benchmark in audience targeting," said Jen Gold, SVP, Agency and Distribution ...

Behavioral tracking and ad targeting have everything to do with the pesky "Warning!" pop-up blinking behind your browser window right now. The one that could shatter your online privacy. Design↓ ...