Key Takeaways K-Beauty is rooted in a gentle, soothing approach to skincare. Retinol, while a very popular anti-aging ...

Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar ...

The top five Korean cosmetics brands in U.S. e-commerce--which include Beauty of Joseon, Medicube and Biodance--saw online ...

No need to ship K-beauty and J-beauty from overseas, these desi brands are bringing the world of skincare to India!

These pads are brightening and helped my uneven skin texture. I didn’t know these pads would change my skin completely!! I’ll ...