Rachel Zegler took a break from her thematic press tour looks to sport one of the biggest trends of the year, just in time ...

Westman Atelier's new blush and contour palettes deliver featherlight, soft matte colors to the cheeks. Shop it exclusively ...

We've nailed down all of the Duchess of Sussex's favorite products for a quick, everyday makeup routine, and how much the ...

Looking for the best Charlotte Tilbury Pinkgasm Blush dupes? If you love spending hours at a time watching beauty influencers' TikToks as we do, then you’ll probably already know it's one of the best ...

As a stone fruit connoisseur, I feel like I have to put it in writing that a plum is not a berry. Now that that's out of the way... can we talk about how thrilling it is that we finally have a release ...

A berry-toned blush works well with all makeup – it can be worn with a very paired-back minimalist look (as seen on Hailey), ...

The look – the work of her frequent collaborator and celebrity make-up artist Katie Jane Hughes – is the most fun blush trick ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Eva Longoria pulled out all the stops to celebrate her milestone birthday.

For setting your makeup, consider Airspun Loose Powder Translucent, available for only $6.74 with a fantastic 4.6 rating from 9,175 customers, ensuring a flawless finish all day long.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...