Bob Seger out, John Mellencamp in for Chevy truck ads. By BRIAN McCOLLUM, Knight Ridder Tribune Oct 14, 2005. Been living with a vague sense that something is missing from your TV set?

Chevrolet`s leaving behind the Chevy vs. Ford wars to advertise its 1992 trucks with a series of spots that look and feel like music videos set to Bob Seger`s ”Like a Rock.” It`s the first ...

By Brian McCollum,Detroit Free Press Been living with a vague sense that something is missing from your TV set?If you caught any sports programming last weekend, it might have hit you: Bob Seger ...

Bob Seger reflected on the change of heart that meant Chevrolet got to use his 1986 song “Like a Rock” in an advertising campaign, and said he was proud of having let it happen. Taken from his ...

The 1954 Ford lasted only three months and then Seger bought a 1954 Chevy, which endured just three weeks. "The rear end went out and I got rid of that," he says, laughing. "They just died on me.

DETROIT, MI - Fans of Bob Seger who will catch his shows Thursday and Saturday at the Palace of Auburn Hills should be in for a treat and hear a song from him that haven't heard live in nearly ...

Seger, however, was initially hesitant to do advertisements for Chevy and rejected the offer. After speaking to a plant worker for GM, Seger had a change of heart as he was reminded of his own ...

Bob Seger is back in tour mode. Skip to content. All Sections. Subscribe Now. 57°F. Saturday, May 10th 2025 ... The Chevy trucks ad campaign was an unexpected move for the TV-shy Seger ...

Bob Seger Rides into the Forum ‘Like a Rock’: Concert Review. The veteran rocker is touring in support of "Ride Out," his first new album in eight years amid talk that he may soon retire.