Chevrolet`s leaving behind the Chevy vs. Ford wars to advertise its 1992 trucks with a series of spots that look and feel like music videos set to Bob Seger`s ”Like a Rock.” It`s the first ...

Bob Seger out, John Mellencamp in for Chevy truck ads. By BRIAN McCOLLUM, Knight Ridder Tribune Oct 14, 2005. Been living with a vague sense that something is missing from your TV set?

Bob Seger reflected on the change of heart that meant Chevrolet got to use his 1986 song “Like a Rock” in an advertising campaign, and said he was proud of having let it happen. Taken from his ...

The 1954 Ford lasted only three months and then Seger bought a 1954 Chevy, which endured just three weeks. "The rear end went out and I got rid of that," he says, laughing. "They just died on me.

Seger, however, was initially hesitant to do advertisements for Chevy and rejected the offer. After speaking to a plant worker for GM, Seger had a change of heart as he was reminded of his own ...

DETROIT, MI - Fans of Bob Seger who will catch his shows Thursday and Saturday at the Palace of Auburn Hills should be in for a treat and hear a song from him that haven't heard live in nearly ...

By Brian McCollum,Detroit Free Press Been living with a vague sense that something is missing from your TV set?If you caught any sports programming last weekend, it might have hit you: Bob Seger ...

Bob Seger is back in tour mode. Skip to content. All Sections. Subscribe Now. 57°F. Saturday, May 10th 2025 ... The Chevy trucks ad campaign was an unexpected move for the TV-shy Seger ...

It goes so fast, it slips right by you. The years of your own life, and the music that has been the soundtrack of that life, and the people who make the music . . . “I’m 50,” Bob … ...

Bob Seger Rides into the Forum ‘Like a Rock’: Concert Review. The veteran rocker is touring in support of "Ride Out," his first new album in eight years amid talk that he may soon retire.