Debenhams returns as Boohoo takes the bust department store’s name
DEBENHAMS is back as fast-fashion retailer Boohoo takes the bust department store’s name. The online group yesterday shocked the City by announcing the decision alongside a radical overhaul of its ...
Wall Street Journal7d
Boohoo to Rebrand as Debenhams in Turnaround Plan
Boohoo BOO-0.91%decrease; red down pointing triangle Group said it plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of administration in ...
Sky8d
Boohoo rebrands as Debenhams
Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group. The company, which has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over ...
London Evening Standard8d
Boohoo renames itself Debenhams in major revival of former department store brand
Boohoo bought the 247 year old former department store chain out of administration for £55 million in 2021 after it collapsed during the pandemic and kept it trading as an online only retailer ...
The Independent8d
Boohoo rebrands as Debenhams with surprise recovery strategy explained
Boohoo said it has successfully completed an overhaul of Debenhams since it took over the brand in 2022 and that it is now a “majority contributor to group profitability”. It said it will roll ...
LBC8d
Boohoo rebrands as Debenhams in major overhaul following drop in youth fashion labels' sales
Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said it has successfully ...
City A.M.8d
Boohoo rebrands as Debenhams in shift to a marketplace model
Boohoo will rebrand to Debenhams as it shifts to a marketplace model to house its brands in the first phase of its turnaround plan. Shares in the company dropped just over three per cent on the ...
Drapers8d
Boohoo Group rebrands as Debenhams Group in transformation drive
Meanwhile, the group will transition its youth brands PLT, Boohoo and BoohooMan, into fashion-led marketplaces, which will reduce future stockholding requirements. Boohoo, which launched its ...
AOL.co.uk8d
Boohoo Group rebrands as Debenhams after overhaul at department store brand
Boohoo’s parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said it has ...
Leicester Mercury8d
Debenhams is back as Boohoo makes major announcement
Boohoo has announced it is rebranding as Debenhams Group as the online fashion firm hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said ...
RTE Online8d
Debenhams back as an online brand in Boohoo revamp
Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion. Boohoo acquired the Debenhams brand in ...