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Boohoo bosses 'have chucked brand equity in the bin' as Debenhams rebrand slammedEXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can change the name but the reputation remains ...
Votes in favour of rebrand fall short of required 66% threshold Frasers opposes Boohoo's rebranding to Debenhams Boohoo says vote was only for name of holding company At a general meeting ...
A fashion retailer with its main distribution centre in East Lancashire is set for a major rebrand under the name of a former high street giant The parent company of Boohoo, which has its ...
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