The gold bow tie that's more familiar with modern car lovers was introduced on the 1982 Chevrolet Blazer, but was upgraded to have a warmer version of the color in 1995, found on models like the ...

Blue bow ties have graced everything from Bel Airs to Camaros. Then, the 2018 Chevy Silverado Centennial celebrated the brand’s 100 th anniversary with a blue emblem. Perhaps the most eye ...

As GM Authority exclusively revealed earlier this month, the upcoming 2022 Chevy Bolt EV and 2022 Chevy Bolt EUV all-electric models will be sold with black Bow Tie emblems as standard. In fact ...

You may have heard the legend of how Chevrolet’s co-founder Billy Durant came up with its famous bow-tie logo when he saw the design on wallpaper in a Paris hotel. Except the legend isn’t true.

For years, the story of the Chevrolet bow tie emblem was consistent: Durant had seen the design on wallpaper in Paris. But it wasn't true. For one thing, ...

In 1914, Chevrolet got its famous bow tie emblem. It also got a pair of cars that helped build the brand's image. The H-model cars, popularly known as the Royal Mail roadster and Baby Grand ...

This year marks the 100th anniversary of the signature Chevy Bow Tie, which first appeared on the front of the 1914 Chevrolet H-2 Royal Mail and H-4 Baby Grand.

The first time is always memorable. Sadly, not everyone has ridden shotgun in a Ford Mustang while it's driven around track at high speed by a professional driver. This bow tie-clad individual is ...

Chevrolet got its first bow tie logo back in 1913, now over 100 years ago. The visionary behind the signature logo was Co-Founder William C. Durant, who may have been inspired by the Swiss flag ...

You may have heard the legend of how Chevrolet's co-founder Billy Durant came up with its famous bowtie logo when he saw the design on wallpaper in a Paris hotel. The problem is the legend isn't true.