In an ideal world the annual brand planning process is a key activity in the pharma business cycle and should be seen as an opportunity for a brand leader or manager to demonstrate what they are ...

In many organisations, the planning process has moved from a small group of commercially-minded marketers locking themselves away to build global strategic brand plans over the course of a week or ...

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...