SunTrust’s familiar blue-and-orange logo is being ditched for the purple design of its new company’s brand name, Truist. The new look, unveiled Monday, follows the move of the 128-year-old ...

Truist Financial in Charlotte, N.C., is seeking to emphasize customer experience and technology with its new logo. The $470 billion-asset company, formed by the $30 billion merger of BB&T and SunTrust ...

Music and pop-culture network VH1 changed its boxy logo to a sleeker purple design. The new design is more modern and visually pleasing, but the addition of a "+1" to the logo caused some confusion.

Logo color affects consumer emotion toward brands, study finds Date: April 8, 2014 Source: University of Missouri-Columbia Summary: The specific colors used in a company's logo have a significant ...

A woman has created what is potentially TikTok's biggest "in-joke" after redesigning some of the U.S.'s most iconic logos, and the big brands have even got in on the action. When TikTok user Emily ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

Truist, the merged bank of BB&T and SunTrust, unveiled its logo Monday. It will soon be plastered on skyscrapers, bank branches and stadiums across the U.S., including the Atlanta Braves’ ballpark ...

Yahoo first updated that old logo in 2009, flattening it and going purple (remember? Yahoo used to be red). Then in 2013, under CEO Marissa Meyer, its quirky logo got a buttoned-up makeover.Now ...

Tubi refreshed its logo and added a new sonic brand ID as the Fox Corp.-owned streamer preps to expand into new international markets. Plus Icon Film Plus Icon TV ...

COLUMBIA, Mo. – Many studies have shown that a company's logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company's ...