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Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

It's that time of year again, when marketers are figuring out how to allocate their resources to meet or beat their goals next year. Here are some important things to keep in mind as you build your ...

A plan will help you track your results and measure your ROI from each strategy you try. Here is a quick guide to getting the most out of your mix of marketing strategies: For more on building ...

A decent strategy will keep your clients from running into the arms of a competitor for a while, but a top-notch retention plan will inspire your customer base, solidify loyalty, and create buzz ...