2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Billie Eilish has just launched her latest fragrance which is being hailed as the 'best perfume ever'. The new scent, Your Turn, distinguishable by its unique bottle, joins her existing fragrance ...

That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory ...

We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents? I’d argue that aside from reformulated classics ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The perfume is a beautiful mix of flowers, fruits, and ...

Eilish’s fourth fragrance, Your Turn eau de parfum, has now made its debut, featuring a robust blend of ginger, peach skin, and Australian sandalwood notes. Like each of Eilish’s perfumes ...

I tried the new Grammy winner’s fragrance when it was first released, and gave it a 4.5 out of 5 rating. My only gripe with the perfume is how quickly the scent fades (which seems to be a ...

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With new albums from Lady Gaga, JENNIE, Sasami, and Perfume Genius, March has pretty much every pop sub-genre covered. If pop isn’t your thing, though, there are new rock albums from Bob Mould ...