The basic formula for Loyalty ROI is straightforward: Gain from investment minus cost of investment, divided by cost of ...

Maximising a loyalty program’s return on investment (ROI) may still be a challenge for many retailers. Sarah Jarvis, ...

Lau Global Consulting (LGC) says it has developed what it describes as a revolutionary AI-enabled sponsorship dollar value ...

Earnings before interest and taxes (EBIT) is a useful financial metric. Here's what investors need to know about it.

How ‘bout some good news? Last week’s apps skyrocketed, and… Builders are sitting on a pile of unsold homes and are slashing ...

AppLovin's Q4 2024 earnings showed impressive 44% YoY revenue growth and exceptional EPS growth. Read why I remain very ...

Learn how to boost engagement, improve user experience, and drive measurable results in your digital marketing efforts.

In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success.

Have you ever wondered why people are chosen to become Chief Information Security Officers? I started thinking about my peers and listening to their stories of how they obtained their positions. I the ...